What Exactly Is Content Marketing?

Updated June 8, 2015

What Is Content Marketing in Simple Words?

You’ve probably heard the term “content marketing” thrown around in business meetings, webinars, and social media. But what exactly is content marketing? Is it just another buzzword, or does it hold the key to successful online marketing? In this article, we’ll delve deep into the world of content marketing, its importance, and how you can leverage it for your business.

What Is Content Marketing?

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — ultimately, to drive profitable customer action. It’s not just about selling your product or service; it’s about providing value that makes your audience more informed, engaged, and loyal.

Why Is Content Marketing Important?

Builds Trust

Quality content can help you build trust with your audience. When consumers read your content and find it valuable, they’re more likely to trust your brand.

Drives Organic Traffic

Well-optimized content can improve your website’s SEO, making it easier for people to find you via search engines. This leads to increased organic traffic and potential conversions.

Establishes Authority

By sharing expert insights and valuable information, you establish yourself as an authority in your field. This can lead to more business opportunities and partnerships.

Types of Content Marketing

  1. Blog Posts: Informative articles that solve problems or provide insights.
  2. Videos: Visual content that can be both educational and entertaining.
  3. Infographics: Visual representations of data or information.
  4. Podcasts: Audio content that can be consumed on-the-go.
  5. Social Media Posts: Short, engaging posts that encourage interaction.

How to Implement a Content Marketing Strategy

  1. Identify Your Audience: Know who you’re targeting.
  2. Set Goals: What do you want to achieve? More traffic, leads, or sales?
  3. Create a Content Calendar: Plan your content in advance.
  4. Measure Success: Use analytics tools to track performance.


Content marketing is more than just a marketing buzzword; it’s a powerful strategy that can significantly impact your business. By creating valuable, relevant content, you not only attract and engage your audience but also build trust and authority in your industry.