Free cost-per-lead calculator

What should a lead cost you?

Plug in your trade, budget and close rate to see how many leads and jobs your ad spend should produce, and what each one costs.

Starting numbers are typical Google Ads ranges for each trade. Change any of them to match your market.

Cost per lead–
Leads per month–
Jobs per month–
Cost per job–
Revenue from ads–
Return on ad spend–
Clicks per month–

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We will send your numbers and what a realistic cost per lead looks like in your market.

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How it works

Three steps, about a minute

  1. Step 1

    Pick your trade

    We start you with typical click costs and conversion rates for your trade. Change any number to match your market.

  2. Step 2

    Set your numbers

    Enter your monthly budget, close rate and average job value.

  3. Step 3

    See your math

    Leads, cost per lead, jobs, cost per job and return on ad spend update as you type.

Questions

Common questions

Where do the starting numbers come from?

They are typical ranges we see for Google Ads in home service trades. Every market is different, so treat them as a starting point and change them to your real numbers.

What is a good cost per lead?

It depends on your job value. The number that matters is cost per job against your profit per job. A $150 lead is a bargain for a $12,000 roof and expensive for a $150 service call.

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Rather talk it through?

We will pull your visibility, competitor and gap analysis for your market and walk you through it. No pitch deck.

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