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Search Engine Marketing: Dominate Your Competition

Search Engine Marketing (SEM) is a powerful sales tool that can speed the engagement process by utilizing paid search advertising like pay-per-click (PPC) or cost-per-click (CPC) to find and interact with customers. SEM effectively levels the playing field so that regardless of the size of the business, anyone can be competitive in the online conversation. When used strategically with detailed analytics and other audience data, SEM is a highly efficient form of targeted internet marketing communication.

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