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HVAC Website Tips
You can run digital ads and social media campaigns for your HVAC website until you’re blue in the face. But, if your website sucks, you’re not going to get anywhere. But have no fear. The experts at Cobblestone Media are here to guide you through some simple ways to start getting conversions for your HVAC website today.
Increase Your Mobile Page Speed
In today’s age, people simply don’t have the patience to wait for websites to load. Statistics show that 53% of consumers will abandon a mobile site if the pages take longer than three seconds to load. Consumers use mobile to access websites more than they use desktop, so you just can’t afford to have slow mobile loading times. You’ll lose out on both sales and traffic if your website loads slowly. Speed up your page by making images smaller, improving your JavaScript and Cascading Stylesheets (CSS), using a cache, cleaning up your redirects, and/or considering creating Content Delivery Network or CDN.
Ensure Your HVAC Website is Responsive
A responsive website is paramount because it provides a seamless user experience no matter what device a customer is accessing the website from. When your website is responsive, it can improve your organic search engine rankings, especially because Google has recently shifted to a mobile-first index.
Ensure your Website is Optimized for SEO and Online Users
Gone are the days of creating a website and setting it and forgetting it. In order for your website to get you leads and conversions, you need to use search engine optimization (SEO) to ensure your website is getting the most exposure possible on Google, Bing, Yahoo!, and so on. Do this by incorporating relevant keywords, using internal and inbound links, schema markup, and pumping out engaging content regularly— to name a few.
Answer Customer Questions
When a guest comes to your website, they should be able to get all of their basic questions answered quickly and without having to send an email or dig too deep. Make sure you answer the services you offer, where you operate, how many years you’ve been in business, and how customers can contact you.
Highlight Your Services and/or Products on the Homepage
Your website is an excellent opportunity for you to show off your best work and what you can provide. Give customers a clear idea of what your business offers and what kind of quality/end-product they can expect.
Prominently Display “Contact Us” Information on Every Page
The last thing you want is to intrigue customers with your work examples, and then they can’t find a way to contact you, so they move on to the competition. You need to make it as easy as possible for customers to get in contact with you— in the way they prefer (phone, email, text, etc.)
Strategize Your Imagery
The right image will grab a potential customer’s attention and hold it. This is why you must ensure all pictures and videos are relevant and high-quality. For example, an HVAC company should show images of your new service truck fleet, and professional, friendly technicians.
Building and maligning an effective website is a lot of work—especially when your to-do list to run your business is long. If you are looking to improve your site and give customers the best user experience possible, maximize your exposure, and acquire new business, it’s time to call in the pros.
For more expert tips on how to start getting more conversions for your HVAC website today, contact us today. We’d love to get started on a strategy to improve your website and overall marketing.