Lawn Care Marketing Tips

Updated August 9, 2021

As with any industry, effective marketing is one of the most important components of a successful business. The lawn care industry is not only a popular one, but it is also an important one. A clear and organized marketing strategy can help set your business apart from competitors and establish a growing customer base in a highly competitive industry.

Creating a Marketing Plan and Personalized Strategies

A personalized plan is essential to effective marketing, as not all strategies will be appropriate for every business. There are many factors to consider in determining the right type of marketing for you. Some lawn care businesses have been around for many years and are established within their communities. As such, word-of-mouth advertising may be effective in these cases. However, other newer lawn care businesses may rely on newer or more modern marketing strategies to get the word out about their business.

Putting the time and patience into developing a personalized strategy for your lawn care business will pay dividends in the long term. To begin, start by setting goals and clearly defined ways to track these intended goals. Diversify the types of marketing used within your plan to ensure the best results.

Below are a few questions to consider when creating a marketing plan.

  • What is your business’s budget, and how flexible is this budget?
  • How can you effectively reach the most customers?
  • How will you measure the successes, failures, and end results of your marketing strategy?
  • Which tactics and marketing platforms will you utilize and how?
  • Will your business use software to manage customer relationships?

Marketing Strategies for your Lawn Care Business

Website Creation

Creating an attractive and effective website is critical in marketing your lawn care business. An online presence is vital in our times of modern technology. A great website will cover, in detail, all your lawn care services provided and any essential information about your business, such as hours of operation, where you’re located, and other important information.

After your website has been created, there are a variety of ways you can utilize search engine optimization techniques to rank higher in Google searches. Utilizing tools like SEMrush or Google AdWords can help you learn what website tweaks can improve your SEO ranking. For example, this could include types of texts used within the website or other factors such as the website speed of your website.

Email Marketing

Much like creating a website, creating an email marketing or email newsletter strategy can be a great way to advertise your lawn care business. Email marketing gives you the flexibility to target a specific audience, such as customers involved in a lawn care membership or long-term or repeat customers. By using software to track your metrics, you can continue to tweak your email marketing strategies to ensure the greatest return on investment for your business.

Social Media Marketing

Perhaps you’re seeing a pattern in the suggested marketing strategies? Many effective plans use digital marketing as a primary strategy! This is because online platforms can be one of the most effective and cost-effacement ways to market your business. As such, utilizing social media marketing is another great strategy.

Creating a social media page for your business on one or two platforms is a good way to get started. You will want to avoid putting yourself out there on too many platforms unless you have the capacity to keep them all updated and current. Social media posts can be used in several ways, including customer messages and interactions, detailed videos on services provided, special offers and promotions, and so much more. Facebook offers other unique options to market your business as well.

Direct Mail

Diversifying the types of marketing in your plan is a great strategy. Unlike the previously mentioned marketing methods, this method is not digital. Direct mail is a tried-and-true marketing strategy that may seem old-fashioned, yet it is effective. Depending on your consumer base, this could be your most effective method. Direct mail flyers can include things like basic flyers, mailers, and postcards. Like email newsletters, direct mail can also be tracked using software to track your metrics.

Need some assistance in marketing your lawn care business? At Cobblestone Marketing, we can help your lawn care business create an effective marketing strategy to meet your individualized needs. We specialize in a variety of marketing platforms and tools to provide affordable and effective methods to market your business. Give us a call today to learn more about how we can improve your business!