YouTube Ad Campaign Process
After you’ve created quality content you’d like to use on YouTube, it’s time to get started
launching your first YouTube Ad Campaign. To do this, first, upload your video directly to
YouTube. You’ll need a Google Ads account, as both Google and YouTube are now linked under one. On your Google Ads dashboard, you should see an area to add a “New Campaign”. This is where you’ll get started! Below are the steps to walk you through launching a YouTube Ad
Campaign.
Goal and Type of Campaign
Select “video” campaign as the type of campaign you’d like to run.
Campaign Subtype and Strategy
Choose video reach campaign from the list of subtypes. You will also be able to select between efficient reach (bumper, skippable in-stream, mix) or Non-skippable in-stream.
Campaign Name & Budget
In this section, you will create a name for your campaign. Then, you’ll set a per-day or percampaign total budget of how much you want to spend. Choose your budget wisely to ensure maximum success! YouTube will also prompt you to create a start and end date for your campaign.
Networks, Locations, and Languages
This section will allow you to pick where your YouTube ad will appear. Options include on YouTube search results, during YouTube Videos, or on video ads for display networks. You will also define the geographical location of users who will see your ad. Lastly, you’ll select the target language for your audience.
Content Exclusions and Excluded Types and Labels
This section gives users control on what types of videos their brands are marketed on. For example, various settings include limiting views on YouTube videos with profanity or graphic content.
Related Videos and Advanced Settings
In the related video section, advertisers can add related videos to appear below the ad. Advanced options allow more specific advertising concerns, such as targeted of mobile devices
and custom viewing schedules.
Demographics and Audience Segments
Here, you’ll be able to clearly define your targeted audience by gender, age, income, and other parameters. You can also target users by YouTube interests and searches. Another option is to target users by topics, keywords, or placements.
Bidding
Bidding allows users to determine the max price they want to pay per YouTube Video.
Video Ad Creative
This option includes adding the YouTube link for the video you’d like to run the ad for. You can choose between in-stream ads or in-display ads.
Linking Your Account
Here, you will link your Google Ads to the correct YouTube channel. You’re now done creating your YouTube Ad campaign!
Frequently asked questions
What do I need before I can run YouTube ads?
You need your video uploaded to YouTube and a Google Ads account, since Google and YouTube are linked. The ads are set up in Google Ads by choosing a video campaign type. Before launch, you also need to link your Google Ads account to the correct YouTube channel so the campaign runs from the right place.
How do I control who sees my YouTube ads?
You set targeting during campaign setup in Google Ads. You can choose the locations and languages you want to reach, then narrow your audience by demographics such as gender, age and income. You can also target by YouTube interests and searches, or by topics, keywords and placements. Content exclusions keep your ads away from videos with profanity or graphic content.
How do I set a budget for a YouTube ad campaign?
When you create the campaign in Google Ads, you set either a daily budget or a total budget, along with start and end dates. In the bidding step, you set the maximum price you are willing to pay per view. Together, these settings keep your spending within the limits you choose.